Assessment [1b]

ASDA FM is the radio station that plays in all ASDA stores in Britain. The people who listen to it dont really have a choice as they can't turn off the radio as it would be played on the speakers
ASDA FM's target audience are people who shop at Asda. this means that their target audience is pretty much everyone who chooses to shop at Asda which would mean that the music must appeal to everyone. The radio would have to play different music at different times as that can determine what people are in the shop at  certain times.
For example they can play songs that are more suited to adults at the time when they think only adults will be in the shop, they can play songs that children might like during the times that the children have just finished school and are going shopping with their parents. so Asda radio plays different music that all depends on the type of people that are in the shop at the different times of the day.
The main purpose of ASDA FM is to use music to make people more relaxed in the store and so they will buy more stuff.